How could I create content without knowing how my client's platforms are working? I always look at the good, the bad, and the competition before I start so we know what to change, maintain, and improve.

Now that we know what is going on, I create a digital strategy that adapts to all the necessary platforms required for each client's specific situation.

This is where I create all the bases of the content. Photography, videography, graphics, and others.

I always say that editing and delivery go hand-in-hand and It's all because of last-minute changes and A&B testing. A lot of times delivery is not final and I need to test the audience's response to the content that is put out.