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Nature in a Can

We love our pets, and we want to make sure they get the best. Wholehearted is a brand of cat food that has all the good flavours without any of the nasty fillers. This campaign sends the message that Wholehearted cares about cats the same way their owners do.

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Cat and Food

The Idea

What can set the natural Wholehearted canned cat food apart from all the others? Connections and care. A campaign that invites people to create a can that has their pet's name and to share their lovely experiences with us.

Would you get a can with your cat’s name?

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Micro-Site

Billboards

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Social Media

All Creative

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