What if I was given the opportunity to create new flavors for Coca-Cola Creations and its visuals in a Digital Campaign? Well... welcome to Coca-Cola Go!
Step 1
Coca-Cola Reimagined
Two new flavors were created.
Cucumber and Mint to help people stay hydrated.
Lemon and Green Tea to give the consumer the pick-me-up they need.
Step 2
Brain Storm!
With the new flavors and cans created it was time to plan the campaign.
I created this moodboard with all these amazing projects that inspired my work.
The Result
Banner ADs
Created playful ads that would get the audience curious about the flavors and ready to purchase.
Landing Page
In order to get people informed about the perks of the different flavors I created a landing page.
Go-Cola will be a user-friendly app that allows customers to easily order and pay for their favorite Coca-Cola products on the go and earn reward points for each purchase, which they can redeem for discounts on future orders. The app will include a map feature that shows the nearest Coca-Cola Go retailers, along with their hours and product availability. With Go-Cola customers can enjoy their favorite products with ease and convenience, no matter where their day takes them.
Mobile Experience
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Instagramable ads that will call the consumers attention without feeling like they don't belong in the feed.
Swipeable Ad